7 Places to Find LinkedIn Content Ideas

Does this sound like you?

"LinkedIn often feels like the last thing I want to do."
"I have completely lost my mojo with LinkedIn."
"I've been running my business and don't have time."

If you're nodding along, you’re not alone. As a small business owner, you probably have a full to-do list. Figuring out what to post can be a big hurdle to sharing content.

But let me share a secret with you: inspiration is everywhere once you know where to look. Here are seven places to find fresh content ideas when you're feeling stuck on LinkedIn.

1- FAQs from Clients or Prospects

If one person is asking you a question, chances are others in your audience are wondering the same thing. What are typical questions your clients or potential customers bring up? Use those as a starting point for your content. Simply answer their questions the way you would in a real conversation. This way, you’re addressing the needs and interests of the people you’re trying to reach.

2- Your Competitors’ Comments

What are people asking or talking about? What topics are resonating with their audience? These are often great ideas to build on and put your own unique spin on.

3- Unfiltered Conversations on Threads, Reddit, and Quora

These online forums provide an uncensored window into the minds of your target audience. People openly share their frustrations, questions, and opinions. Which gives you a direct line to the core issues they’re facing. Dive into these conversations for content ideas that make your readers feel like you're reading their minds.

4- Your Personal Journey: Then vs. Now

Take a step back and reflect on your own story. Where were you two or three years ago, before you had the knowledge and experience you do now? What challenges did you face, and how did you overcome them? Sharing your personal journey is incredibly powerful and inspiring for your audience. They’ll appreciate learning how you’ve evolved and the lessons you’ve learned along the way.

5- Google Search Console

If you have a website, check your Google Search Console insights to see what search terms are driving traffic to your site. These are the phrases and keywords your audience uses to find information. Which means they are perfect content topics to cover.

6- Recent Client Conversations

What do you find yourself repeatedly explaining or discussing with your clients? Use these talking points as a starter for new content. If it’s top-of-mind for your customers, it’s definitely worth covering and sharing more widely.

7- Client Success Stories

Highlighting your clients’ transformations and wins is great social proof. It helps others see the value you provide by showcasing the real-world impact of your work. Structure your posts to highlight the before, the transformation, and the after. This makes for an interesting narrative that drives conversion.

The beauty of these content sources is that they’re all grounded in your target audience’s real questions, challenges, and interests. You’re not guessing at what they want to learn about. You’re tapping directly into what’s already getting their attention.

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