So many freelancers and service providers pivot into their current role from something completely different. And while that should be something to celebrate, it often comes with a side of shame. Especially when posting on LinkedIn. I get it. I’ve felt that way too. For a long time, I was afraid to share my past work experience for fear that it would make me less credible as a copywriter. But the reality is, my past roles didn’t make me less trustworthy, they made me better at what I ...

If you’re a service provider using LinkedIn to generate leads, you’ve probably spent time tweaking your profile, showing up with content, and maybe even wondering, “Should I be DMing my ideal clients right now?” Let’s talk about it. In my case, I use LinkedIn to attract and connect, but not always directly with my dream clients.Instead, I build relationships with industry peers.And that’s made all the difference. Here’s What’s Working for Me My ...

Let’s be honest, LinkedIn sometimes feels like a weird place to show up. You want to stay visible.You want to attract aligned, high-value clients.But you don’t want to be that person yelling “Buy my stuff!!” into the void. If you’re a service provider trying to show up consistently without draining your creative energy every week, you’re in the right place. Because I’ve got something that’ll help: 16 plug-and-play LinkedIn content ideas you can ...

I recently chatted with Lixxy - sales strategist extraordinaire on Instagram and I’ve been thinking about our conversation ever since. If you’re someone who’s pouring time into content but is terrified of talking to people in the DMs... this one’s for you! Here’s The Hard Truth: Content Alone Isn’t Enough You can write the best post caption, design the coolest carousel, and even nail your storytelling. But if you’re not sliding into people’s ...

Before you fall down the rabbit hole of tracking and understanding your performance metrics, here’s something to remember: if you're not posting consistently on LinkedIn, your analytics won't tell you much. So step one? Start posting regularly. Once you've built that habit, then take a closer look at the numbers. The Metrics That Matter Not all metrics are created equal. Let’s break down what’s actually worth tracking, and what’s just fluff. Once you're in a rhythm, here ...

People love to complain about LinkedIn. They say it's boring, inauthentic and corporate. And honestly? They’re not entirely wrong. A lot of LinkedIn content completely lacks personality. But here’s the good news: That’s actually a huge advantage for you. Because when the bar for good content is so low, it means that standing out is easier than ever. If your posts are even a little bit more relatable, human, and story-driven, they’re going to get more engagement. And ...

One question I get asked a lot is: How do I find my voice on LinkedIn?" Most business owners have no problem speaking with confidence at events or on calls. But when it comes to short-form content, they get tongue-tied. How do I say this in a way that actually sounds like me, in just a few words? Writing short-form content is definitely a skill I’ve honed over time. Here are a few tips that can help you do the same: 1. Write how you speak If you’ve ever read a LinkedIn post that ...

I was recently interviewed by Lauren Wrighton for The Podcast Manager Show. As someone who's been creating LinkedIn content for business owners since 2022, I was excited to share how podcast managers and service providers can use LinkedIn to find new clients. Here's a breakdown of what we talked about. Why I recommend LinkedIn over other platforms LinkedIn is the platform for B2B connections. Why? Because people open LinkedIn for business. They’re looking for answers, business ...

Ever come across a LinkedIn post that really stuck with you?Chances are, it told a great story. Research shows that 68% of consumers prefer content with a narrative. Storytelling makes content more engaging because it makes people care. I used to think storytelling was complicated, especially when I learned that the Hero’s Journey had 12 steps. Who has time for that? But here’s what I’ve learned: ❌ You don’t need 12 steps to tell a good story.❌ You don’t have ...

If you're repurposing Instagram Reels on LinkedIn (or any other platform), I’ve got a quick hack for you. A lot of people aren’t aware, but there are two easy ways to upload your Instagram Reels without that annoying watermark! 2 Ways to Share Your Instagram Reels to LinkedIn Without the Watermark Canva Pro: If you're a Canva Pro user, you can connect your Canva account to Instagram. From there, you can download your Reels without the watermark. Once it's in Canva, you can easily ...