The Ultimate LinkedIn Post Checklist

Lemme guess! You’re passionate about your work and could talk about it for hours. But when it comes to putting all that knowledge into a LinkedIn post, you draw a blank.

Guess what? You’re not the only one.

A lot of business owners get in their heads about what to post or how to say it, so they end up not posting at all. And I get it. We’re all busy with a million tasks that LinkedIn gets put to the side. The problem with that is, that our business isn’t going to market itself.

So, I've created a checklist to help you turn your industry expertise into engaging posts.

The Ultimate LinkedIn Post Checklist

Follow these steps to instantly improve your LinkedIn content.

✅ Content Theme: What is the purpose of this post? Do you want to educate, spark curiosity, shift the reader's beliefs, or create a connection?
✅ Target Response: What do you want your readers to do after reading your post? Engage? Book a call? DM you?
✅ Hook: Keep it under 12 words. Ideally 9. Make them stop scrolling.
✅ Formatting: Add a space after every 2 lines of text to invite readers to scan your post.
✅ Copy: Use simple language and short sentences so your ideas are easy to understand.
✅ Call-to-Action: Make a specific request or ask a question that’s easy for the reader to answer.

Want to See This Framework in Action?

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Let’s make 2025 the year you transform your LinkedIn presence from sporadic to strategic.