What to Post on LinkedIn as a Business Owner

As a business owner, LinkedIn can feel like a daunting platform to master. Especially if you're used to posting on Instagram instead.

But here’s the good news: LinkedIn has low competition, making it a great place to find new business.

Why? Because it's has over 1 billion users worldwide -of which less than 3% post more than once a week. Translation? LinkedIn offers a great opportunity for visibility.

As a social media copywriter for founders and CEOs, I've seen how consistent, quality content attracts new leads.

The businesses that thrive on LinkedIn aren’t the ones with the most polished profiles—they’re the ones showing up and sharing value regularly.

So, let’s dive into what you should be posting to boost your visibility and attract more opportunities.

So, what should you post on LinkedIn as a business owner? Let me tell you!

1. Exciting content about what sets you apart

This content category is all about your unique brand: your values, the type of clients you serve, and what differentiates you from your competitors. 

Content ideas for what to post on LinkedIn are:

• Your founder’s story: the reason you started your business.

• The specific type of client you serve and why you like working with them.

• Snippets about what you do outside of work and why it’s important to you.

This style of post is easy to relate to. It shows your humanity and values.

2. Tips and advice about frequently asked questions

Helpful content does what it says on the tin. It helps your ideal client solve a problem they’re struggling with. Consider common misconceptions your clients have before working with you.

Give your audience examples of how you can help or have helped others like them:

• Share client testimonials that showcase the problem you helped them solve.

• Offer a step-by-step guide on how to solve a problem your target audience struggles with.

• Describe common mistakes your ideal clients commit and how to avoid them.

This style of posts shows your audience that you can help resolve their problem.

3. Position your service as the solution

This category is all about the services you sell. Avoid being cryptic or clever; give clear instructions to those who want to work with you. 

Things like:

• What services you offer, and how to get in touch with you.

• Your availability or how to get on your waiting list.

• Promote your email list and invite your audience to join your newsletter.

Remember that your ideal client wants to work with you. Help them out by telling them how to do that.

What Post Format Should You Use on LinkedIn?

On LinkedIn, you can post a variety of styles. 

I recommend starting with the formats that best match your communication style. Then, branch out from there.

• Single image posts: use portrait photos for brand awareness posts.

• Carousel posts are great for helpful tips and advice. 

• Polls help you get to know your audience better.

• Text-only posts are a perfect fit for storytelling.

• Videos help your audience get to know you.

• LinkedIn articles rank in Google searches. Leverage long-form content for extra visibility.

What NOT to Post on LinkedIn

LinkedIn wants you to steer clear of negativity and focus on building positive and uplifting business relationships.

Negative, vulgar, political, religious, and sexually explicit content is not appropriate on LinkedIn.

Focus on content your audience finds useful, entertaining, inspiring, and uplifting.

What is the Best Time to Post on LinkedIn?

Because LinkedIn is a business platform, the best time to post on LinkedIn is in the morning. Anytime between 7 and 10 am in the timezone of your preferred network. 

I like to post in the morning, around 8:30 am. I’ve noticed that when I post after 9, my engagement drops. I suggest testing to see what time works best for you.

Looking for Some Extra Support?

Let me take the guesswork out of LinkedIn for you.

In my LInkedIn Content Hub membership, you’ll get weekly content prompts and templates that are easy to customise and post.

No more wondering what to say or how to say it. I'll take care of your content so you can focus on building connections.