Your 2025 LinkedIn Content Strategy

You already know LinkedIn is where your audience hangs out and where you want to market your business. But for your content to stand out you need to show up intentionally. So, let’s talk strategy.

As a social media copywriter specialising in LinkedIn, this is the content planning process I follow with my clients:

Step 1: Define Your Content Themes

In my membership, the LinkedIn Content Hub I teach you the 4 content themes I recommend using to help you keep your messaging aligned. But what are content themes? Think of them recurring content topics you can consistently post about. For example:

If you're in leadership development, your themes might include building effective teams, overcoming leadership challenges, and personal growth strategies for leaders.

Or if you're a money coach, like my client Debbie, you might focus on breaking money myths, inspiring financial confidence, and navigating common money traps.

Pick themes that reflect your expertise and resonate with your audience.

Step 2: Shift to Authority-Driven Content

Your content shouldn’t just educate, it should position you as an authority.

Here’s how:

• Share your “hot takes” on trends or changes in your field.
• Give actionable advice like “Here’s how I helped [target audience] go from [pain point] to [desired outcome] in only [time frame]”
• Motivate your audience with a confidence-boosting message that drives them to take action.

When you consistently provide valuable insights and actionable advice, you become the expert they turn to first.

Step 3: Plan for Consistency

Commit to a posting schedule. Share a minimum of 1 post per week with content that aligns with your themes, sparks conversation, and builds trust over time.

Need Help Mapping Out Your Content?

Inside The LinkedIn Content Hub, you’ll get weekly post templates, fresh content ideas, and expert guidance from yours truly, so you always know what to say and how to say it.

No more second-guessing your posts. Just clear, actionable strategies to help you show up consistently and build authority.

Join The LinkedIn Content Hub for only £45/month